MARKETING Essay Example | Topics and Well Written Essays - 500 words - 3

MARKETING - Essay ExampleHFSS refers to foods high in fats, sugars, and salts. This key marketing issue aligns with the advertising draw strategy (Zou and Fu, 2011 116). According to this theory, products ought to be advertised or marketed in a manner that would manipulate or control consumer behavior in relation to purchasing. The mental object in the advertisement particularly in the media according to Akabas, Lederman and Moore (2012 49) should be captivating in order to capture the attention of the consumers.The article poses the introduction of regulations in the course of study 2009 in a bid to limit advertisement of puffy foods. As a consequence of the regulations, the rate at which unhealthy foods has been advertised in the media has been curtailed. As elucidated by Veenema (2003 172), the Maslows hierarchy of needs outlines health in terms of safety as hotshot of the basic need in human existence. Obesity is considered one of the most serious childhood health issues in the developed world. This has been largely contributed by advertisement through the social media and other channels (Delgado, 2013 n.p). It is of significance to posit that children are easily manipulated hence are more likely to develop food preferences from advertisements (Varley, 2012 92). This is one loophole that has been exploited by food companies in marketing unhealthy foods to children through the social media. Therefore, ensuring that children access information of healthy foods is imperative for the maintenance of a healthy and productive population (Samour and King, 2012 518).Though the regulations introduced in 2009 have bring down promotion of unhealthy foods in the television sets, there has been an observable increase in advertisements particularly in the social media (Preedy, Watson and Martin, 2011 982). In the contemporary world, there has been a lot of advancements in terms of technology. It is very easy for individuals